HP launches new beta sight MagCloud that promises to bring printing costs down for the Magazine business. Claims are that you load a PDF, the magazines are printed made to order at a fraction of the cost. Sounds like an idea that might work. I see it run into problems for real magazines that have special features for key advertisers unless HP can allow you to specify that. But if the costs are reduced you can give that favorite advertiser more space or something new will come to take the place of inserts and the like.