Friday, June 20, 2008
BMW is once again breaking new ground with a mockumentary campaign to launch it's 2009 Series 1 in the form of a Ramp that will jump the car from Germany to the US. http://www.rampenfest.com/ BWM has always been the most cutting edge when it comes to auto marketing if not marketing in general but I must sat that this Cloverfield approach leaves you missing the good old days of the BMW film series.
An "A" for effort, but bring back the film BWM series that launched such stars as Clive Owen. You had it right. If it ain't broke don't fix it.